1. "Didn't sign" does not mean "hired someone else"
Many prospects:
• Talked to multiple firms
• Decided to wait
• Got overwhelmed
• Never moved forward at all
Those contacts are still legally eligible - and often more motivated later.
2. Injuries and circumstances change
Soft tissue injuries, delayed diagnoses, and financial pressure often:
• Escalate over time
• Create renewed legal urgancy
• Lead people back to firms they already know and trust
3. Timing is the real variable
Most leads didn't reject your firm - they weren't ready yet. DBR focuses on respectful re-engagement, not pressure.
4. Warm outreach beats cold leads
Past inquires:
• Already know your firm
• Already trusted you once
• Convert at higher rates than new cold inquiries
5. The acquisition cost is already sunk
Advertising spend, intake labor, and staff effort are already paid for. DBR monetizes what your firm already owns.
A firm with 5,000 past intake inquiries has a meaningful asset.
Using a conservative 0.5-1% monthly reactivation rate, that equates to:
25-50 additional signed cases per month
Using $15,000 per signed case (low-end assumption)
25 cases x $15,000 = $375,000
50 cases x $15,000 = $750,000
And here's the compounding part: The remaining 4,950 contacts remain in the database, available to re-engage next month.
Add each month's new intake that doesn't immediately convert, and your database continues to generate revenue month after month - without additional ad spend.
This is not a promise, just conservative math applied to assets your firm already owns.
Database Size
1000
1000
2500
2500
5000
5000
Conversion Rate
0.5%
1%
0.5%
1%
0.5%
1%
New Clients
5
10
12-13
25
25
50
Example Monthly Revenue
$75,000
$150,000
$187,500
$375,000
$375,000
$750,000
DBR is :
Re-engaging prior inquiries and former leads
Done professionally and compliantly
Executed under your firm's brand
Focused on signed cases, not activity
DBR is not:
Buying third-party leads
Mass blasting
Outsourcing call centers
Long-term retainers tied to "effort"
This is not another mothly marketing expense.
How it works:
One-time onboarding
Your existing database is re-engaged
Fees are tied to signed clients only
No long-term commmitments
No obligation to continue if it doesn't perform
If clients aren't signed, fees aren't paid.
If clients are signed, the upside is immediate.
DBR Works Best For Firms That:
Have consistent intake over time
Have a team in place to evaluate and sign cases
Have the desire and capacity to handle additional clients
Have a database of past inquires that can still generate cases
DBR is Not a Fit If:
You have little or no historical intake data
You cannot take on additional cases
You are only interested in buying new leads
Every Month, Your Database Can Keep Working
Most firms assume:
"We reach out once, mabe get a few cases, then it's done."
In reality:
Month 1 -> 5,000 contacts -> 25-50 new cases
Month 2 -> remaining contacts + new intake -> 25-50 new cases
Month 3 -> repeats -> compounding revenue
Every month, the database continues to produce - without extra ad spend.
A short consult is enough to determine:
Whether DBR makes sense for your firm
Whether your intake history supports it
What conservative upside could look like
Database Reactivation isn't about doing more marketing - it's about finally monetizing the marketing you already paid for.